Trailers aim to build up audience expectation and interest to add to the hype surrounding the video game. Watch the trailers below and build up a detailed analysis, following these questions:
* Which genre is this game? (Role play, adventure, puzzle, racing, rhythm/exercise, 1st person shooter).
* What camera shots are used? Think about movement, angle and distance. What effect does this create?
* How is sound used? Diegetic sound = sound created in the scene. Non-diegetic sound = sound laid on top in post-production. What effect does the choice of sound create?
* How does the editing change to suit the pace of the action?
* How is colour used? Think about lighting and the overall colours used - for what effect?
Now choose one of the games and research the print (magazine/billboards), broadcast (tv adverts, celebrity endorsement) and web based (social networking, website) for the game.
Who is their audience?
How have they targeted their audience? (Why would they want to purchase and play the game?)
How have they created their 'brand'?
Which gaming institution makes the game?
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