Richard Dyer's star theory

Richard Dyer’s theory proposes that:

Ø Celebrities are constructed and artificial

Ø They are constructed by the music industry – why?

Ø X Factor is a great example of how a celebrity can be constructed.

Ø Can you name any other programmes which develop celebrities?

Another way for a celebrity to generate income is to endorse a video game.

They can lead to a successful franchise, e.g. Tiger Woods PGA Tour, which

has been released every year since 1998.

OR

They can fail completely, e.g. David Beckham Soccer which was released in 2001. Rage, the developer and publisher, signed Beckham on a three-year contract for a vast amount of money. However, being up against Pro Evolution Soccer and FIFA was suicide. The game received awful reviews, it bombed and Rage spiralled into debt and eventually went bankrupt.

Failed Celebrity Endorsements

Pokémon – One Direction 

  Pokémon Black and Pokémon White were the second main-series games to hit the Nintendo DS and brought a lot of innovations to the well-established series. Sadly, the inclusion of Simon Cowell’s collection of teen heartbreakers One Direction in the advertising campaign was not one that existing fans of the series would have wanted. Pokémon is a well-structured RPG game packaged as a kids’ game. As a result, it can be played very simply by youngsters who are fans of the TV series, but can also offer a more in-depth gaming experience for older gamers. It is the latter of these two groups who will always come under scrutiny for playing this ‘kids’ game’ and these adverts will do nothing to help them. Before seeing these ads they were never ashamed to admit they were still a Pokémon player. That has now changed.

http://planetivy.com/gaming/3641/celebrity-endorsed-video-games-that-should-have-avoided-the-fame-game/

Take a look at this website:

http://m.t3.com/features/worst-celebrity-endorsed-games-ever

It features what T3 consider to be the worst celebrity-endorsed games ever.

Choose two of the games and decide whether you agree with T3 and why.

Another way for celebrities to make money is to have their songs included on this type of game.

Some bands even have their own dedicated editions!

Metallica

Van Halen

The Beatles

AC/DC

Why do people like to play this type of game?

Who would you choose for a new game in this style?

Put together a pitch for your celebrity-endorsed video game.

You will then pitch to a partner and they will give your idea a rating out of 10.