Analysing print adverts

Watch this video clip and take notes about the key factors to consider when analysing print adverts...

Now find another example from your homework or online and analyse the impact, using the headings below:

• Layout

• Use of colours

• Text

• Images – how are they positioned, camera angles and framing

• Lighting

• Mise en scene 

• Representation - age, gender, race, class, ethnicity? 

• Target audience - who are they? How are they targeted?

• Institution - who published the game?