The best marketing campaigns for video games include these three ingredients:
* interesting or innovative ways to get the attention of the target audience
* use all three media platforms (magazines/billboards, tv adverts/radio adverts and web-based: website, social networking)
* get the audience involved or hooked into a story.
For games you have researched this week, or previously in lessons, find out how their marketing campaigns covered each of the 3 areas above and take key notes for your revision.
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